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Title: The Rolex Story
Edited by: Franz-Christoph Heel
ISBN10-13: 0764345974 : 9780764345975
Illustrations: 185 colour photos
Format: Hardback
Size: 304x228mm
Pages: 144
Weight: 1.300 Kg.
Published: Schiffer - September   2014
List Price: 36.99 Pounds Sterling
Availability: In Stock   Qty Available: 51
Subjects: Antique clocks, watches, musical boxes & automata
A history of the world's most famous wristwatch manufacturer, Rolex, known as the "watch with crown."The watch brand with the crown is recognized worldwide as an invaluable sports implement and luxury product. In little more than one hundred years, Rolex has become one of the most successful and innovative watch brands in the world. From the beginning, the sponsorship of statesmen, movie stars, and athletes has driven its success, but the company has expanded to include more than just the rich and famous. Rolex manufactures more than a half a million wristwatches per year while maintaining an outstanding reputation and near-perfect quality. The Rolex Oyster became the first watch to defy the elements when, in 1927, Mercedes Gleitze wore one while she swam the English Channel. In 1933, the company patented the first automatic winding mechanism. The Rolex Story explores the company's illustrious history, and book highlights include:
  1. Images and historical and technical details of the most reliable Rolex models, including the Submariner, Cosmograph, and Yachtmaster, which divers, auto-racers, and boat captains trust for their precision and durability
  2. Updated reports written about new Rolex ideas and performance tests featured in the German watch magazine Armbanduhren (Wristwatch) from the past 15 years
  3. More than 185 color photographs
  4. A price guide
This book is a complete and comprehensive guide for Rolex collectors and anyone interested in the history and manufacture of the "watch with the crown."
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