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Title: |
Tourism Management in the 21st Century |
Search Result:
| Edited by: |
Peter R Chang |
| ISBN10-13: |
1600217109 : 9781600217104 |
| Illustrations: |
tables & charts |
| Format: |
Hardback |
| Size: |
180x260mm |
| Pages: |
385 |
| Weight: |
1.014 Kg. |
| Published: |
Nova Science Publishers, Inc (US) - April 2007 |
| List Price: |
199.99 Pounds Sterling |
| Availability: |
In Stock
Qty Available: 1 |
| Subjects: |
Tourism industry |
| Tourism appears to be an industry that anyone can understand, but in reality it is a very complex subject. It is a meeting ground for economics, sociology, anthropology, geography, ecology and national priority issues among other challenges. Issues of employment, prices and contribution to GDP are all a part of the scope of this book, as well. Leaders of countries find themselves thrown from power if they do not convert tourism potential to a revenue stream. This book presents the latest thinking from around the world. |
| Table of Contents: |
| Preface; Research and Review Studies; Capitalist Globalisation, Corporatised Tourism and their Alternatives; Market Segmentation of Australian Tourists in Vietnam: An Application of the HOLSAT Model; Institutions and Tourism Development; Stated Preferences of Tourists for Rural Accommodation Choices; It and Firm Performance: A Study in the Spanish Hospitality Sector; Managing Tourist Purchasing Behaviour by Creating the Dual Roles of Highway Service Mall; Red Tourism: A Misplaced Search for Authenticity; The Outsourcing Process oriented to the Development of Relational Capabilities in Hotels; Tourism and Natural Resources: Management Tools for their Sustainability; Future Insights into Mass Tourism Destinations. With Special Reference to Spain; Diversity Management as a Source of Sustainable Competitive Advantage in Tourism Industry; Index. |
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