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Title: Van Gogh TV's »Piazza Virtuale«
Sub-title: The Invention of Social Media at documenta IX in 1992
Series: Edition Medienwissenschaft
By (author): Tilman Baumgärtel Assisted by: Julian Weinert
ISBN10-13: 3837660664 : 9783837660661
Format: Hardback
Size: 225x148mm
Pages: 234
Weight: .369 Kg.
Published: transcript - December   2021
List Price: 32.99 Pounds Sterling
Availability: In Stock   Qty Available: 4
Subjects: Media studies
Piazza virtuale by the group of artists known as Van Gogh TV was not only the biggest art project ever to appear on television, but from a contemporary point of view the project was also a forerunner of today's social media. The ground-breaking event that took place during the 100 days of documenta IX in 1992 was an early experiment with entirely user-created content. This is the first book-length study of this largely forgotten experiment: It documents the radicality of Piazza virtuale's approach, the novel programme ideas and the technical innovations. It also allows, via QR codes, direct access to videos from the show, which until now have been inaccessible.
Table of Contents:
Introduction: "Hallo TV"; From subject to project: The intellectual and cultural environment of Piazza virtuale; Before and after Piazza virtuale; The making of Piazza virtuale; Piazza virtuale on air: 100 days, 600 hours of programming; "The show is as intelligent as its audience": The reception of Piazza virtuale; Conclusion: "Through the telephone lines a desire, formless and unaware of itself"; Appendix 1 The segments of Piazza virtuale; Appendix 2 The Piazzettas; Appendix 3 Technology; Acknowledgements; Bibliography.
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