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Title: |
This is not a commercial. Billboard/Billding |
Search Result:
| By (author): |
Amos |
| ISBN10-13: |
3907236076 : 9783907236079 |
| Format: |
Paperback |
| Pages: |
254 |
| Weight: |
1.143 Kg. |
| Published: |
Edition Patrick Frey - May 2020 |
| List Price: |
40.00 Pounds Sterling |
| Availability: |
In Stock
Qty Available: 10 |
| Subjects: |
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| On Zurichâ s Langstrasse everyone has to do their thing, make moneyâ and we had to earn our daily bread too. â You pay the bill, we paint the boardâ : Billboard. We painted ads of all kindsâ for a fee. We placed a commercial Billboard (2011â 2015) on the roof deck of Esther Eppsteinâ s message salon, a former artistâ s space. What used to be the Perla-Mode building now houses a chain restaurant for vegetarians. It took a while for the concept to catch on: people were skeptical. But then business picked up, and weâ and othersâ painted everything from love letters and breakup notes, political statements, gossip and rumors to graffiti and street art and even tobacco ads. Business was good, so we expanded. The sculpture became a â billdingâ . Living offâ and behindâ a billboard. This is not a commercial addresses questions of economic models and strategies for artists to survive in todayâ s neoliberal market structure. As painters, we procured work for ourselves through this participatory sculpture. We donâ t paint BMWs in Veli & Amos style: the brand is part and parcel of our sculpture, our postcards, our paintings and now our book. The point of the book is not only to document our billboard project, but also to keep it as up-to date as possibleâ with ads. â Veli & Amos |
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