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Publisher : SAMFUNDSLITTERATUR (DK)
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Number of Titles Found: 11
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| Title: From Idea to App |
| Sub-title: Here's how you do it! |
| By (author): Steven Hoejlund, Christian Nielsen, Michael Thing |
| ISBN10-13: 8759332220 : 9788759332221 |
| This book reflects the advanced and multidisciplinary process of app development. Easy to read and filled with concrete tools, models and tips for practical usage as well as for teaching digital concept development and innovation. |
| Table of Contents: |
| The first step; Is an app the right solution?; App stores - your marketplace; How do you make money from your app?; What does it cost to make an app?; What is the need and the problem?; Who is your primary user?; What is your app's business model?; Validation of your idea; Mapping and selecting features; Find your MVP features; Create a complete user experience; Is it still a good idea?; Design your app; Test your prototype; Choice of technology; The development process; Skills you will need; Develop an app with a mobile agency; Investment - how do I finance my app?; How do you get users?; Retention and referrals. |
| Reviews: |
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"Finally a book about how you develop an app ... I missed a book like this when I started GoLittle" -- Morten Resen, CEO & founder, GoLittle
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Pages: 206
Size: 240x170mm
Illustrations: tables & illus
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| Published: Samfundslitteratur (DK) - June 2019 |
| Format: Paperback |
| Subjects: Personal organisation software & apps : Online shopping & auctions |
| List Price: 37.50 Pounds Sterling |
| Availability: In Stock
Qty Available: 21 |
| Title: 1 of: 11 |
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| Title: How to Write A Good Research Paper |
| By (author): Peter Haisler |
| ISBN10-13: 8759315555 : 9788759315552 |
| This book offers: a quick overview of how to write an academic research paper; ways to organise the process of writing an academic research paper; an overview of the most common problems encountered when writing academic research papers; practical guidelines that can be used throughout the writing process and during the examination; an understanding of some of the different research methodologies; advice on how to obtain good grades on examinations. The book is supported by the website: www.researchpaper.samfundslitteratur.dk. Here, you can find a range of potential research topics appropriate for short and long research papers. You can also find several examples illustrating and further explaining the advice contained in this book, including examples of research questions, analyses, theories, introductions, methodology chapters, and more. |
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Pages: 75
Size: 230x135mm
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| Published: Samfundslitteratur (DK) - June 2012 |
| Format: Paperback |
| Subjects: Research methods: general |
| List Price: 11.00 Pounds Sterling |
| Availability: In Stock
Qty Available: 3 |
| Title: 2 of: 11 |
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| Title: Leadership Communication |
| Sub-title: in Theory and Practice |
| By (author): Marianne Wolff Lundholt, Anette Uldal |
| ISBN10-13: 8759332964 : 9788759332962 |
| This book is about what leaderhip communication is, what recent research shows, and how, as a manager, you can translate this knowledge into an effective use of your communication resources. |
| Table of Contents: |
| Preface; An Introduction to Leadership Communication; What is Leadership Communication; Leadership Communication: Complex Task; Leadership Communication's Three Forms of Communication; Leadership Communication as Information; Leadership Communication as Communication; Leadership Communication as Involvement; Leadership Communication and Communication Environment; The Leadership Communication Tool Kit; Training Gives Leadership Communication a Boost; Case: When the New Strategy requires New Communication Skills; Conclusion. |
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"The book presents a nuanced understanding of communication and many practical tools that provide a solid foundation for navigating the complexity" - Inger Boegh, owner and partner, Human Business
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Pages: 161
Size: 230x155mm
Illustrations: illus & tables
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| Published: Samfundslitteratur (DK) - February 2019 |
| Format: Paperback |
| Subjects: Business & management : Management: leadership & motivation |
| List Price: 26.69 Pounds Sterling |
| Availability: In Stock
Qty Available: 136 |
| Title: 3 of: 11 |
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| Title: Marketing Models |
| Edited by: Kim Buch-Madsen |
| ISBN10-13: 8759332018 : 9788759332016 |
| In this book, you get a comprehensive, concise description of 45 of the most important marketing models, what they can be used for and their weaknesses. |
| Table of Contents: |
| Macro Environment, Market and Customers, Pestel, SMP, Percieved Risk, Buying Motives on B2C Markets, Social Buying Motives, Kano's Customer Satisfaction Model, The Buying Process on B2B Markets, FCB-model, Net Promoter Score, Marketing Research Process; Marketing Mix and Value Pack, 8 P (Marketing Mix), The Five Product Dimensions, Service Triangle, Customer Value, Value Proposition Canvas, Aaker's Brand Identity Planning Model, The Customer-based Brand Equity Model, Brand Architecture, Distribution Strategy; Market Communication and Sales, Tibble's Planning Cycle, The Communication Process, Paid, Qwned and Earned Media Model, AIDA, DAGMAR, Effective Frequency (in Medie Planning), The Sales Process, Sales Management; Strategy and Innovation, Boston/BCG Model, Ansoff's Matrix, Porter's Five Forces, Porter's Generic Competitive Strategies, Blue Ocean Strategies, Business Model Canvas, Roger's Adoption Curve, Product Life Cycle, Stage-Gate Model; Global Marketing and Online Marketing, Five Phases of Internationalization, International Competitiveness, Hollensen's Market Assessment Model, Funnel Model for International Market Selection, Hollensen's Model for "Entry Mode" Choice, Hollensen's Glocalization Model, Digital Marketing Mix, Social Media Landscape, Comprehensive Social Media Strategy. |
| Reviews: |
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"An excellent book for a summary and explanation of the most common marketing models" -- Birthe Mousten University of Aarhus
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Pages: 224
Size: 240x170mm
Illustrations: tables & models
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| Published: Samfundslitteratur (DK) - June 2019 |
| Format: Paperback |
| Subjects: Sales & marketing management |
| List Price: 34.75 Pounds Sterling |
| Availability: In Stock
Qty Available: 3 |
| Title: 4 of: 11 |
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| Title: Philosophy of Science |
| Sub-title: An Introduction for Future Knowledge Workers |
| Edition Statement: 2nd Edition |
| By (author): Andreas Beck Holm |
| ISBN10-13: 875933228X : 9788759332283 |
| The student's future as a knowledge worker is the starting point of this book on the philosophy of science. With this in mind, the book combines a review of philosophical positions and problems with practical examples and perspectives gained from everyday challenges faced by knowledge workers in their businesses and organisations. |
| Table of Contents: |
| Classical Philosophy of Science; Positivism; The Critical Rationalism of Popper; Pragmatism; Kuhn's Theory of Paradigms; A Summary of the Classical Philosophies of Science; Hermeneutics; Structuralism; Social Constructivism; A Summary of the Philosophies of the Social Sciences; What is a Society, and What is Social Science? Durkheim, Marx and Weber; Science, Politics and Society; Science and Ethics; A Summary of Selected Themes in the Philosophy of the Social Sciences; Conclusion. |
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Pages: 272
Size: 230x160mm
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| Published: Samfundslitteratur (DK) - November 2018 |
| Format: Paperback |
| Subjects: Economics : Market research |
| List Price: 44.50 Pounds Sterling |
| Availability: In Stock
Qty Available: 28 |
| Title: 5 of: 11 |
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| Title: Problem-oriented Project Work |
| Sub-title: A Workbook |
| Edition Statement: 5th Edition |
| By (author): Poul Bitsch Olsen, Kaare Pedersen |
| ISBN10-13: 8759334312 : 9788759334317 |
| This book supports the student in acquring the craft of project work from the initial project concept to the last sentence of the report. Since the last edition of the English language version of this book, it has been revised several times with updated chapters,new examples, a new structure and new co-writers of some chapters. |
| Table of Contents: |
| Problem-oriented project work -- from problem formulation over method to conclusion; Knowledge problem and problem formulation; Project design in problem-oriented project work; Theoretical work; Sleepless nights -- the burdens of choosing your own project; Philosophy of science in problem-oriented project work; Analytical strategy; Method; Interviews; Quality assessment; Project work; Group process and problems; Working with your supervisor; Writing process and writer's blocks; Project report communication; The project report -- structure and content; The project report -- layout and scientific workmanship. |
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Pages: 357
Size: 240x170mm
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| Published: Samfundslitteratur (DK) - August 2019 |
| Format: Paperback |
| Subjects: Social research & statistics : Education |
| List Price: 53.50 Pounds Sterling |
| Availability: In Stock
Qty Available: 58 |
| Title: 6 of: 11 |
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| Title: Real Negotations |
| Sub-title: Driving Value and Handling Complexities |
| Edition Statement: 2nd Edition |
| By (author): Robert Ibsen |
| ISBN10-13: 8759330090 : 9788759330098 |
| Good negotiation skills are increasingly relevant and important in most positions and professions including management, sales and marketing, purchasing, project management, relationship management, HRM activities, supply chain management, and much more. This book focuses on must-have competences and insights: selecting the right negotiation strategy, choosing tactics for the negotiation a hands-on approach to the process, trust and how to generate trust, dealing with unethical negotiator behaviour, cognitive biases and their impact on decision making, interpersonal and intercultural issues, tools for preparing and evaluating negotiations. Written for Master's students as well as Bachelor's students and it has also long proven itself useful for professional practitioners. |
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Pages: 203
Size: 225x152mm
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| Published: Samfundslitteratur (DK) - August 2019 |
| Format: Paperback |
| Subjects: Business negotiation |
| List Price: 32.74 Pounds Sterling |
| Availability: In Stock
Qty Available: 3 |
| Title: 7 of: 11 |
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| Title: Research Methodology |
| Sub-title: A Project Guide for University Students |
| By (author): John Kuada |
| ISBN10-13: 8759315547 : 9788759315545 |
| Problem and project-based learning (PBL) is a key pedagogical approach to teaching since it helps students become effective real-life problem solvers in organisations. Problem-based learning emphasises co-operative learning. Students actively participate in their learning process as they choose theories, models, and methods that they consider to be necessary to solve the "real-world" problem that they have agreed to address (under the guidance of competent and experienced supervisors).At Aalborg University we have observed that students who have backgrounds in traditional forms of university education find this problem-based pedagogy highly challenging. It is in this context that we see the contribution of John Kuada's book: Research Methodology: A Project Guide to University Students. The book provides a "hand-holding" guide to students that do not have any, or only very little, previous experience with problem-based learning. A major strength of the book is the simplicity and straightforwardness of the language used. This approach is quite inviting and provides students a friendly introduction to relatively complex ideas and methods. The book speaks to students directly and therefore encourages their engagement in the process of learning about how they can justify the various choices they make in their project work process. The book draws on Professor John Kuada's many years as lecturer and supervisor for students in the department of economics and business administration, and I believe that the book will serve as a useful reading for any students who are looking for a step-by-step pathway for their project work. |
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Pages: 139
Size: 180x140mm
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| Published: Samfundslitteratur (DK) - October 2012 |
| Format: Paperback |
| Subjects: Research methods: general |
| List Price: 16.00 Pounds Sterling |
| Availability: In Stock
Qty Available: 2 |
| Title: 8 of: 11 |
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| Title: The Communications Advisor |
| Sub-title: A Theoretical/Practical Perspective |
| By (author): Gitte Gravengaard, Kristian Eiberg, Anders Monrad Rendtorff |
| ISBN10-13: 8759340029 : 9788759340028 |
| In this book, the authors draw on both their own research and that of others ad their point of departure for describing the role and practice of the trusted communications advisor and combine it with extensive practical experience. Consequently, the book is relevant for professional communications advisors as well as students and teachers engaged in strategic organisational communication, management communication and the role and practice of the comunications advisor. |
| Table of Contents: |
| Introducing the theoretical perspective; Setting the scene: The organization and the CEO in a contemporary world; The development of strategic leadership communication and CEO communication; Portrait of the trusted communications advisor; Introducing the practical perspective; The professional practice of the trusted communications advisor; How to understand and navigate the business context; How to build a trustful relationship with the CEO; The extensive competence profile of the trusted communications advisor; How to take charge of your own competence development; Over the horizon: The communications advisor in the future. |
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Pages: 460
Size: 230x170mm
Illustrations: figures & tables
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| Published: Samfundslitteratur (DK) - November 2022 |
| Format: Paperback |
| Subjects: Communication studies : Management & management techniques |
| List Price: 52.45 Pounds Sterling |
| Availability: In Stock
Qty Available: 15 |
| Title: 9 of: 11 |
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| Title: The Good Paper |
| Edition Statement: 2nd Edition |
| By (author): Lotte Rienecker, Peter Stray Jorgensen |
| ISBN10-13: 8759329947 : 9788759329948 |
| THE GOOD PAPER is a handbook for students in higher education programmes who are writing BA dissertations, masters theses, project reports, research papers or other essays. If you would like to learn more about the fundamentals of paper-writing, then use the guiding principles set forth in THE GOOD PAPER: What are you asking? The paper s research question (formulation of the problem). Why are you asking it? The purpose/aim of the paper - e.g., its use; Where do you find your answer? The empirical basis, material, data, phenomena behind the paper; What do you use to get the answer? The tools of the paper: Philosophy of science, theory, concepts, methods; How are you asking the question? The paper s procedure, approach. Learn more about: quality criteria, argumentation, structure and elements, using theory of knowledge, information searches and referencing, academic writing, writing processes, supervision, before you go to a supervisor or the library. And before you submit your article! THE GOOD PAPER, now in its 5th edition, has been continuously revised and updated since 1997. It was written by experts on academic writing, study skills, information searches, and philosophy of science. It is filled with examples from good papers and has question sheets with activities to help you on your way toward writing a good paper. All the question sheets and activities may be downloaded from samfundslitteratur.dk/tgp. |
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Pages: 430
Size: 245x170mm
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| Published: Samfundslitteratur (DK) - April 2018 |
| Format: Paperback |
| Subjects: Education |
| List Price: 34.99 Pounds Sterling |
| Availability: In Stock
Qty Available: 6 |
| Title: 10 of: 11 |
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